Truly Taylorian Library Session: The Cover Tells a Tale!
Contrary to popular belief, when books are translated into different languages, the cover imagery often undergoes significant 'translation' too. A prime example of this variation can be seen in the international editions of Philip Pullman's acclaimed novel Northern Lights, where the art and design elements have been adapted to connect with readers from diverse cultural backgrounds, proving that one story can have many unique visual representations.
The group discussed how colours can have different symbolism worldwide, and even everyday symbols like a thumbs up can be interpreted differently in other cultures. Participants examined some covers that were not so well-received by their intended audiences, highlighting the importance of cultural awareness in book design.
The session included several challenges, such as attempting to identify the languages of 20 different covers of Harry Potter and the Philosopher's Stone from around the world. Other participants took on the role of publishers, selecting the best cover for a simplified version of John Boyne’s The Boy in the Striped Pyjamas, considering the needs of reluctant or less able readers while justifying their choices.Overall, "The Cover Tells a Tale" was a fun session that underlined the significance of cultural awareness in book design and the crucial role publishers play in creating book covers that resonate with diverse readerships.
On Truly Taylorian Day, the library organised a session called "The Cover Tells a Tale", exploring cultural awareness through book design. The session focused on the importance of book jackets in catching the reader's eye, sparking curiosity, and conveying the mood and genre of the book. However, as the session revealed, publishers must also carefully consider symbols, colours, and trends so that books speak to different readers in various countries and cultures.